Privacy policy

Last updated: November 8, 2025

Controller: Stapylton-Smith Ltd, 41 Paultons Square, London SW3 5DT, United Kingdom (company number: 12470098) is the controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Overview

Stapylton-Smith operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Stapylton-Smith is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, disclose and protect your personal information when you visit, use or make a purchase (or other transaction) via the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand our collection, use and disclosure of your information as described here.

PERSONAL INFORMATION WE COLLECT OR PROCESS

Use of the term "personal information" refers to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, depending on how you interact with the Services, and as permitted or required by applicable law:

·      Contact details: your name, billing address, shipping address, phone number, email address.

·      Financial information: payment card details, financial account numbers, transaction details, payment confirmation and other payment-related information.

·      Account information: username, password, security questions, preferences and settings.

·      Transaction information: items you view, add to cart, wishlist, purchase, return, exchange or cancel; your past transactions.

·      Communications: information you provide when you contact us (for example via customer support).

·      Device and technical information: device identifiers, browser or network connection information (such as IP address), browser type/version, operating system, unique identifiers.

·      Usage information: how and when you interact with our Services (pages visited, time spent, features used).

·      Inferences: things we may infer from the above personal information (for example: interests, preferences, product suggestions).

PERSONAL INFORMATION SOURCES

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf; 
  • From our partners or other third parties, as permitted by law.

HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information for one or more of the following purposes:

  • Performance of contract / necessary for providing the Services – to process your orders, manage your account, arrange shipping, fulfil returns/exchanges, provide customer support, send you notifications about your order or account.
  • Legitimate interests – where we have a valid business purpose for processing which does not override your rights and interests (for example: fraud prevention, improving our services, recommending products, internal analytics, securing our Services).
  • Compliance with legal obligations – for example to keep records for tax/accounting, to respond to law-enforcement or regulatory requests.
  • Consent – where you have given consent (for example, for marketing communications or certain cookie tracking).
  • Marketing & advertising – with your consent (or where permitted under law) we may send you promotional communications by email/text/ postal mail, and show you online advertisements for products or services (including based on your past interactions with our Services).

You can withdraw consent at any time (see Section 8). Where processing is based on legitimate interests or contract, you have rights to object or restrict (see Section 8).

HOW WE DISCLOSE PERSONAL INFORMATION

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalised advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses here.
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

International transfers:
Your data may be transferred, stored or processed outside the UK. If this happens, we will ensure appropriate safeguards are in place (for example: UK Government’s equivalent of Standard Contractual Clauses) or the country has an adequacy decision.

RELATIONSHIP WITH SHOPIFY

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link. 

Cookies & Tracking Technologies

We use cookies and similar technologies (such as web beacons, tags, pixel-tracking) to collect data about your interaction with our Services: for example, device/browser information, pages visited, time spent, advertisements seen or clicked. These technologies may be essential (to provide core functionality) or used for analytics and marketing.

You have the right to refuse or block cookies. If you disable cookies, some parts of our site may not function properly.

THIRD PARTY WEBSITES AND LINKS

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

SECURITY AND RETENTION OF YOUR INFORMATION

We have put in place appropriate technical and organisational measures to protect your personal information against unauthorised access, accidental loss, destruction or damage. However, no system of transmission or storage is completely secure and we cannot guarantee absolute security of your personal data.

We will retain your personal information for no longer than is necessary for the purposes for which it was collected, including to (i) fulfil our contractual obligations, (ii) comply with legal, tax, accounting or regulatory requirements, (iii) handle any warranties, returns, repairs or disputes. For example, we may retain basic customer/contact/transaction data for six years after the end of our relationship (in line with UK tax/accounting rules) unless a longer period is required or justified. We will delete, anonymise or destroy personal data when it is no longer needed.

YOUR LEGAL RIGHTS

Under the UK GDPR and Data Protection Act 2018, you have a number of rights in relation to your personal information, subject to certain conditions. These rights include:

  • Access / right to know – request a copy of the personal data we hold about you;
  • Correction (rectification) – request correction of inaccurate or incomplete personal data;
  • Erasure (“right to be forgotten”) – request deletion of your personal data where we no longer need it or where you withdraw consent and no other lawful basis remains;
  • Restriction of processing – ask us to restrict processing in certain circumstances (e.g., you contest accuracy, processing is unlawful but you prefer restriction rather than erasure);
  • Objection – object to processing based on legitimate interests or for direct marketing;
  • Data portability – receive your personal data in a structured, commonly used and machine-readable format and request it is transferred to another controller (where processing is by automated means and based on consent or contract); and
  • Withdrawal of consent – where processing is based on consent, you may withdraw it at any time (without affecting processing based on your consent before withdrawal).

If you wish to exercise any of the rights above, please contact us (see Section 9). We may need to verify your identity before responding. We will respond within one month, unless the request is complex in which case we will notify you of an extension.

We will not discriminate or penalise you for exercising your rights.

MARKETING OPT-OUT & PREFERENCE CHOICES

You may opt out of receiving marketing communications from us or third-party marketing/advertising based on your online activity. If you prefer not to receive such communications, please use the unsubscribe link in our emails or contact us. You can also set your browser to refuse cookies, or use your device settings to limit tracking.

Even if you opt out of marketing, we may still send you non-promotional emails regarding your account, order(s), or relationship with us (e.g., confirmations, service updates).

COMPLAINTS

If you have any questions about how we process your personal information, or wish to raise a complaint, please contact us using the details below. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) — see https://ico.org.uk for more details.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time — for example to reflect changes in our practices or legal/regulatory requirements. We will post any revised version on our website and update the “Last updated” date above. If the changes are significant, we may provide more prominent notice (for example email notification). We encourage you to check this page periodically for updates.

CONTACT

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at info@stapyltonsmith.com.